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Which match type should you use for Google Search?

When utilizing Google search keywords, it is crucial to understand the various match types available to optimize your ad performance.

By default, Broad Match keywords can trigger ads for related searches, potentially leading to irrelevant clicks.

However, utilizing Phrase Match and Exact Match types grants you more precision in targeting specific search queries that align with your offerings.

As a certified Google professional located in central Kentucky, I specialize in helping businesses effectively leverage Google Search ads to maximize their online presence without overspending.

Feel free to reach out to me today to discover how you can gain an edge over your competition.