The human voice is a phenomenal marketing tool. Did you know that our brains work primarily through our ears? It’s the reason you learn to talk before you learn to read. Frequency is the amount of times your ears are exposed to a message. When you have a compelling message, and a high enough frequency, you can have a lasting effect on your audience, long after they’ve been exposed to your ads.

Think of how many songs you know the words to. Did you commit to learning all those songs by heart? No. You learned the songs by hearing them repeatedly, through frequency. The same principle applies to your advertising. That doesn’t mean all your radio ads should be sung, but let me show you how to use audio cues to make your message stick!