When utilizing Google search keywords, it is crucial to understand the various match types available to optimize your ad performance. By default, Broad Match keywords can trigger ads for related searches, potentially leading to irrelevant clicks. However, utilizing Phrase Match… Read More »Which match type should you use for Google Search?
When running a paid search campaign, it’s best to use strategies that ensure you aren’t paying for unnecessary clicks. For example, I’m blown away by how many advertisers include their business name as a search term when they already have… Read More »Avoid paying for unnecessary clicks
When faced with competitors who have larger advertising budgets, it may seem daunting to stay competitive. However, a way to level the playing field is through Google Search campaigns. This involves bidding on keywords to determine your ad’s visibility when… Read More »Google ad auctions
Are you ready to leave your competitors in the digital dust and soar to the top of Google’s search results? By becoming a preferred Google service provider, you can revolutionize your business in ways you never thought possible. Categories like… Read More »What is a Google Guaranteed business?
When it comes to understanding how your customers found out about your business, relying solely on them to mention it to your staff may not always provide accurate information. Conducting surveys can be helpful, but it’s essential to recognize that… Read More »How to track your advertising
Do you ever notice how many Lexington billboards are ads for personal injury lawyers? Clearly, the logic is that if you are in a car accident it will hopefully happen within view of their smiling face while you’re waiting for… Read More »Why injury attorneys use billboards
It seems a lot of “old media” sales reps in Lexington are currently offering digital marketing as part of their package. Would you order sushi at a Mexican restaurant? Then why risk precious marketing dollars for a billboard company or… Read More »How to buy digital advertising
If you haven’t claimed and verified your Google Business listing, it should be high on your to-do list. It’s surprising how many business owners I come across who are missing out on leveraging their Google listing effectively. Once you verify… Read More »How to use your Google Business Listing
For those without traditional cable or streaming services, YouTube is a primary source for consuming their favorite content. Just last night, I watched the live broadcast of the Presidential debate on the CNN YouTube channel, complete with commercial breaks akin… Read More »Why advertise on YouTube
Not talking about digital marketing today. I’m noticing more and more businesses are using automated phone menus to handle incoming calls during normal hours. If you think this is a good marketing tool, I can tell you with certainty that… Read More »Should your business have an automated phone menu?