Good things come to those who wait, especially in regards to advertising. As a society, we’ve come to expect instant gratification in all areas of life. Fast food, 24-hour news channels, and diet pills are a few examples. There’s nothing wrong with wanting something and wanting it right now. But good advertising just doesn’t work that way.
Before you begin an advertising program, you need to ask yourself a question. Do you just want a big weekend, or do you want the name of your business to become a household word? The former can be done pretty easily. The latter takes much more time and dedication, but you’ll be much happier with the result.
Too many advertisers give up too quickly. They expect instant results in a short time. Many factors determine an ad’s effectiveness, but the most important is your message. If you have the right message, time is the key that will unlock the door to success.