When running a paid search campaign, it’s best to use strategies that ensure you aren’t paying for unnecessary clicks.
For example, I’m blown away by how many advertisers include their business name as a search term when they already have a premium, top-of-the-page organic listing.
That’s why negative keywords are so important.
Now if what you just read doesn’t make a lot of sense to you, we should have a conversation.
I’m a Google certified expert based in central Kentucky, and I can help your business succeed with digital marketing that gets results.