Skip to content
Home » Marketing Tips » Avoid paying for unnecessary clicks

Avoid paying for unnecessary clicks

When running a paid search campaign, it’s best to use strategies that ensure you aren’t paying for unnecessary clicks.

For example, I’m blown away by how many advertisers include their business name as a search term when they already have a premium, top-of-the-page organic listing.

That’s why negative keywords are so important.

Now if what you just read doesn’t make a lot of sense to you, we should have a conversation.

I’m a Google certified expert based in central Kentucky, and I can help your business succeed with digital marketing that gets results.