For those without traditional cable or streaming services, YouTube is a primary source for consuming their favorite content.
Just last night, I watched the live broadcast of the Presidential debate on the CNN YouTube channel, complete with commercial breaks akin to those on traditional TV networks.
However, the advertising landscape on YouTube offers a unique twist, with options like skippable in-stream ads lasting at least 15 seconds but allowing viewers to skip after 5 seconds, non-skippable in-stream ads capped at 15 seconds without the skip option, and concise bumper ads lasting just 6 seconds, delivering impactful messages that capture attention.
If you’re curious about how a Google Video campaign can elevate your marketing efforts, reach out to me today for more insights.